The Electronic Cigarette Association (ECA) was founded in 2009 and is a group of private companies that all have involvement in the electronic cigarette technology business. The organization’s mission is to provide information and tools to the media, government and civic policy makers, private companies, and the public about electronic cigarette technologies in order to allow public and private leaders to make informed decisions about the technology. Another mission of the organization is to work on creating industry-wide production and conduct standards in order to ensure consumers get the best quality e cig product possible.
Since electronic cigarettes were first introduced to the international marketplace in early 2004, the big tobacco and nicotine replacement therapy (NRT) lobby has spent time and money lobbying against the product. As a result of the lobby, limited testing of a subset of the available e cig products on the market was conducted resulting in significant misinformation being spread regarding the products. This testing was completed prior to the formation of the ECA.
In case you did not know, electronic cigarettes were created as an alternative to traditional tobacco cigarettes. With each conversion of a regular smoker to e cigs, not only does Big Tobacco lose money, but so does the nicotine replacement therapy industry since smokers are not spending money on their products to try to stop smoking. The goal of the ECA is to use self regulation in the e cig supply industry along with funded, third-party testing in order to disseminate accurate information to keep e cigs on the public market.